V. Kumar
8 published titles
Marketing research
(Contributor)
5 editions
- ISBN: 0471552542
- Wiley
- 1995
- Details
- ISBN: 0471170690
- Wiley
- 1998
- Details
- ISBN: 0471363405
- John Wiley & Sons
- 2001
- Details
- ISBN: 0471451681
- Wiley
- 2004
- Details
- ISBN: 0470050764
- John Wiley
- 2007
- Details
Essentials of marketing research
2 editions
- ISBN: 0471170682
- J. Wiley & Sons
- 1999
- Details
- ISBN: 047141235X
- J. Wiley & Sons
- 2002
- Details
International marketing research
1 edition
- ISBN: 0130453862
- Prentice Hall
- 2000
- Details
Customer relationship management : a databased approach
1 edition
- ISBN: 0471271330
- Wiley
- 2006
- Details
Managing customers for profit : strategies to increase profits and build loyalty
1 edition
- ISBN: 9780132352215
- Wharton School Publishing
- 2008
- Details
Statistical methods in customer relationship management
1 edition
- ISBN: 9781119993209
- Wiley
- 2012
- Details
Profitable customer engagement : concept, metrics, and strategies
1 edition
- ISBN: 9788132113409
- SAGE-Response
- 2013
- Details
Handbook of research on customer equity in marketing
(Contributor)
1 edition
- ISBN: 9781781004975
- Edward Elgar
- 2015
- Details
