Principles of service marketing and management :: Christopher H. Lovelock :: ISBN 0130950122 :: Prentice Hall/Pearson 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of service marketing and management
Author Christopher H. Lovelock
Contributor Lauren Wright
Publisher Prentice Hall/Pearson
Publication date 2002
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: 1999.

Topics

Service industries :: United States :: Marketing
012974732

Catalogue Data

OBNB ID GBA604655
ISBN 10 0130950122
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xix, 436 p.
P1042 Includes bibliographical references and index.

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Principles of service marketing and management by Christopher H. Lovelock. ISBN 0130950122. Published by Prentice Hall/Pearson in 2002. Publication and catalogue information, links to buy online and reader comments.