The profit impact of marketing strategy project : retrospect and prospects :: ISBN 0521840538 :: Cambridge University Press 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title The profit impact of marketing strategy project : retrospect and prospects
Contributors Paul Farris, Michael J. Moore, Robert D. Buzzell
Publisher Cambridge University Press
Publication date 2004
Publication location Cambridge
Language English

Descriptive Notes

Conference papers.

Topics

Marketing :: Management
Strategic planning :: Congresses
013002022

Catalogue Data

OBNB ID GBA470056
ISBN 10 0521840538
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xvii, 307 p.:
P1042 Includes bibliographical references and index.

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The profit impact of marketing strategy project : retrospect and prospects. ISBN 0521840538. Published by Cambridge University Press in 2004. Publication and catalogue information, links to buy online and reader comments.