Paul Farris
4 published titles
The profit impact of marketing strategy project : retrospect and prospects
(Contributor)
1 edition
- ISBN: 0521840538
- Cambridge University Press
- 2004
- Details
Marketing metrics : 50+ metrics every executive should master
(Contributor)
1 edition
- ISBN: 0131873709
- Wharton School Pub.
- 2006
- Details
Key marketing metrics : the 50+ metrics every manager needs to know
1 edition
- ISBN: 9780273722038
- Financial Times Prentice Hall
- 2009
- Details
Marketing metrics : the definitive guide to measuring marketing performance
(Contributor)
1 edition
- ISBN: 9780137058297
- FT Press
- 2010
- Details
