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Marketing payback : is your marketing profitable?

Robert Shaw

Publication Data

Title Marketing payback : is your marketing profitable?
Author Robert Shaw
Contributor David Merrick
Publisher Financial Times Prentice Hall
Publication date 2005
Publication location Harlow
Language English

Topics

Marketing
013006962

Catalogue Data

OBNB ID GBA471613
ISBN 10 0273688847
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiii, 511 p.
P1042 Includes bibliographical references and index.

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Marketing payback : is your marketing profitable? by Robert Shaw. ISBN 0273688847. Published by Financial Times Prentice Hall in 2005. Publication and catalogue information, links to buy online and reader comments.

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