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Robert Shaw

6 published titles

Database marketing

2 editions

  • ISBN: 056602733X
  • Gower
  • 1988
  • Details
  • ISBN: 0704506394
  • Gower
  • 1989
  • Details

The Sales and marketing systems report

(Contributor)

1 edition

Computer-aided marketing and selling

2 editions

  • ISBN: 0750617071
  • Butterworth-Heinemann
  • 1991
  • Details
  • ISBN: 0750600705
  • Butterworth-Heinemann
  • 1991
  • Details

How to transform marketing through IT

1 edition

  • ISBN: 1898085080
  • Management Today
  • 1994
  • Details

Marketing accountability : improving business performance

1 edition

  • ISBN: 1853348295
  • FT Retail & Consumer Publishing
  • 1997
  • Details

Marketing payback : is your marketing profitable?

1 edition

  • ISBN: 0273688847
  • Financial Times Prentice Hall
  • 2005
  • Details

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