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Brand choice : revealing customers' unconscious-automatic and strategic thinking processes

Randolph J. Trappey

Publication Data

Title Brand choice : revealing customers' unconscious-automatic and strategic thinking processes
Author Randolph J. Trappey
Contributor Arch G. Woodside
Publisher Palgrave Macmillan
Publication date 2005
Publication location Basingstoke
Language English

Topics

Brand choice
Consumers' preferences
Cognition
General factor (Psychology)
013018386

Catalogue Data

OBNB ID GBA475562
ISBN 10 1403946418
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 ix, 258 p.
P1042 Includes bibliographical references and index.

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Brand choice : revealing customers' unconscious-automatic and strategic thinking processes by Randolph J. Trappey. ISBN 1403946418. Published by Palgrave Macmillan in 2005. Publication and catalogue information, links to buy online and reader comments.