Services marketing : integrating customer focus across the firm :: ISBN 9780077107956 :: McGraw-Hill Education 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing : integrating customer focus across the firm
Contributor Alan M. Wilson
Publisher McGraw-Hill Education
Publication date 2008
Publication location Maidenhead
Language English

Descriptive Notes

"First European edition."

Topics

Service industries :: Marketing
Customer services
013058269

Catalogue Data

OBNB ID GBA487387
ISBN 10 0077107950
ISBN 13 9780077107956
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxiii, 623 p.
P1042 Includes bibliographical references and index.

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Services marketing : integrating customer focus across the firm. ISBN 9780077107956. Published by McGraw-Hill Education in 2008. Publication and catalogue information, links to buy online and reader comments.