Alan M. Wilson
5 published titles
Mystery shopping : an exploration of current practice
1 edition
- University of Strathclyde, Dept. of Marketing
- 1997
- Details
Corporate identity and the myth of the single company culture
(Contributor)
1 edition
- University of Strathclyde, Dept. of Marketing
- 1998
- Details
Defining corporate reputation : a crossroads of converging views
(Contributor)
1 edition
- International Centre for Corporate Identity Studies, University of Strathclyde
- 1999
- Details
Marketing research : an integrated approach
3 editions
- ISBN: 0273651137
- FT Prentice Hall
- 2003
- Details
- ISBN: 9780273694748
- Financial Times/Prentice Hall
- 2006
- Details
- ISBN: 9780273718703
- Financial Times Prentice Hall
- 2012
- Details
Services marketing : integrating customer focus across the firm
(Contributor)
2 editions
- ISBN: 9780077107956
- McGraw-Hill Education
- 2008
- Details
- ISBN: 9780077131715
- McGraw-Hill Higher Education
- 2012
- Details
