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Marketing the professional services firm : applying the principles and the science of marketing to the professions

Laurie Young

Publication Data

Title Marketing the professional services firm : applying the principles and the science of marketing to the professions
Author Laurie Young
Publisher John Wiley
Publication date 2005
Publication location Chichester
Language English

Topics

Service industries :: Marketing
013092441

Catalogue Data

OBNB ID GBA506657
ISBN 10 0470011734
ISBN 13 9780470011737
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 x, 417 p.
P1042 Includes bibliographical references p. ([405]-407) and index.

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Marketing the professional services firm : applying the principles and the science of marketing to the professions by Laurie Young. ISBN 9780470011737. Published by John Wiley in 2005. Publication and catalogue information, links to buy online and reader comments.