Return on customer : creating maximum value from your scarcest resource :: Don Peppers :: ISBN 9812618082 :: Cyan 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Return on customer : creating maximum value from your scarcest resource
Author Don Peppers
Contributor Martha Rogers
Publisher Cyan
Publication date 2005
Publication location London
Language English

Topics

Customer equity :: Management
Customer relations :: Management
013106976

Catalogue Data

OBNB ID GBA512319
ISBN 10 9812618082
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 304 p.
P1042 Includes bibliographical references and index.

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Return on customer : creating maximum value from your scarcest resource by Don Peppers. ISBN 9812618082. Published by Cyan in 2005. Publication and catalogue information, links to buy online and reader comments.