Services marketing management : a strategic perspective :: Hans Kasper :: ISBN 9780470091166 :: John Wiley 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing management : a strategic perspective
Author Hans Kasper
Contributors Piet van Helsdingen, Mark Gabbott
Publisher John Wiley
Publication date 2006
Publication location Chichester
Language English

Descriptive Notes

Subtitle on 1999 ed.: An international perspective.

Topics

Service industries :: Marketing :: Management
013113134

Catalogue Data

OBNB ID GBA514340
ISBN 10 0470091169
ISBN 13 9780470091166
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2d 2d ed.
P1053 xvii, 554 p.
P1042 Includes bibliographical references (p. 511-542) and index.

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Services marketing management : a strategic perspective by Hans Kasper. ISBN 9780470091166. Published by John Wiley in 2006. Publication and catalogue information, links to buy online and reader comments.