Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value :: Roger Haywood :: ISBN 0749444088 :: Kogan Page 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
Alternative Title Corporate reputation, the brand and the bottom line
Author Roger Haywood
Contributor Chartered Institute of Marketing
Publisher Kogan Page
Publication date 2005
Publication location London
Language English

Descriptive Notes

"The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.

Topics

Public relations
Corporate image
013124962

Catalogue Data

OBNB ID GBA518766
ISBN 10 0749444088
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.2

ISBD

P1008>3rd 3rd ed.
P1053 xvi, 320 p.

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value by Roger Haywood. ISBN 0749444088. Published by Kogan Page in 2005. Publication and catalogue information, links to buy online and reader comments.