Concepting : creating successful brands in a communication-oriented era :: Jan Rijkenberg :: ISBN 1841160903 :: WARC 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Concepting : creating successful brands in a communication-oriented era
Alternative Title Concepting. English
Author Jan Rijkenberg
Contributor World Advertising Research Centre
Publisher WARC
Publication date 2001
Publication location Henley-on-Thames
Language English

Topics

Brand name products :: Marketing
013182953

Catalogue Data

OBNB ID GBA545565
ISBN 10 1841160903
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 viii, 120 p
P1042 Includes bibliographical references and index.

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Concepting : creating successful brands in a communication-oriented era by Jan Rijkenberg. ISBN 1841160903. Published by WARC in 2001. Publication and catalogue information, links to buy online and reader comments.