Modelling social discourse as a route to internal brand building :: Christine Vallaster :: ISBN 070442505X :: Birmingham Business School 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Modelling social discourse as a route to internal brand building
Author Christine Vallaster
Contributors L. De Chernatony, Birmingham Business School
Publisher Birmingham Business School
Publication date 2005
Publication location Birmingham
Language English

Topics

House brands
Corporate image
Discourse analysis
Communication in organizations

Catalogue Data

OBNB ID GBA561990
ISBN 10 070442505X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 37 leaves
P1042 Includes bibliographical references.

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Modelling social discourse as a route to internal brand building by Christine Vallaster. ISBN 070442505X. Published by Birmingham Business School in 2005. Publication and catalogue information, links to buy online and reader comments.