Converting customer value : from retention to profit :: ISBN 9780470016343 :: John Wiley & Sons 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Converting customer value : from retention to profit
Contributor John A. Murphy
Publisher John Wiley & Sons
Publication date 2006
Publication location Chichester
Language English

The customer profit conundrum
Segmentation
Customer focus
Processes and systems
Employee involvement
Training and development
Measurement
Continuous improvement
Communications
Culture.

Topics

Customer relations :: Management
Business planning
013250571

Catalogue Data

OBNB ID GBA558752
ISBN 10 0470016345
ISBN 13 9780470016343
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xxviii, 388 p.
P1042 Includes bibliographical references (p. [373]-380) and index.

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Converting customer value : from retention to profit. ISBN 9780470016343. Published by John Wiley & Sons in 2006. Publication and catalogue information, links to buy online and reader comments.

Converting customer value : from retention to profit

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy