Kellogg on branding : the marketing faculty of the Kellogg School of Management :: ISBN 9780471690160 :: Wiley 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Kellogg on branding : the marketing faculty of the Kellogg School of Management
Contributors Alice M. Tybout, Tim Calkins, Kellogg School of Management
Publisher Wiley
Publication date 2005
Publication location Hoboken, N.J.
Language English

Topics

Brand name products
Brand name products :: Marketing
Brand name products :: Management
013265010

Catalogue Data

OBNB ID GBA564898
ISBN 10 0471690163
ISBN 13 9780471690160
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xvii, 334 p.
P1042 Includes bibliographical references and index.

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Kellogg on branding : the marketing faculty of the Kellogg School of Management. ISBN 9780471690160. Published by Wiley in 2005. Publication and catalogue information, links to buy online and reader comments.