Marketing : principles and perspectives :: William O. Bearden :: ISBN 9780071105859 :: McGraw-Hill Irwin 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing : principles and perspectives
Author William O. Bearden
Contributors Thomas N. Ingram, Raymond W. LaForge
Publisher McGraw-Hill Irwin
Publication date 2007
Publication location Boston
Language English

Descriptive Notes

Previous ed.: 2004.

Topics

013314880

Catalogue Data

OBNB ID GBA587556
ISBN 10 0071105859
ISBN 13 9780071105859
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>5th 5th ed.
P1053 xxxvi, 588 p.
P1042 Includes bibliographical references and index.

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Marketing : principles and perspectives by William O. Bearden. ISBN 9780071105859. Published by McGraw-Hill Irwin in 2007. Publication and catalogue information, links to buy online and reader comments.