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Marketing metrics : 50+ metrics every executive should master

Publication Data

Title Marketing metrics : 50+ metrics every executive should master
Contributor Paul Farris
Publisher Wharton School Pub.
Publication date 2006
Publication location Upper Saddle River, N.J.
Language English

Topics

Marketing research
013397064

Catalogue Data

OBNB ID GBA620821
ISBN 10 0131873709
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83015118

ISBD

P1053 xvi, 359 p.
P1042 Includes bibliographical references and index.

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Marketing metrics : 50+ metrics every executive should master. ISBN 0131873709. Published by Wharton School Pub. in 2006. Publication and catalogue information, links to buy online and reader comments.

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