Strategic marketing problems : cases and comments :: Roger A. Kerin :: ISBN 0131871528 :: Pearson Prentice Hall 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Pearson Prentice Hall
Publication date 2007
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004.

Topics

013511459

Catalogue Data

OBNB ID GBA662017
ISBN 10 0131871528
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>11th 11th ed.
P1053 x, 722 p.
P1042 Includes bibliographical references and index.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 0131871528. Published by Pearson Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.