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Principles and practice of marketing

David Jobber

Publication Data

Title Principles and practice of marketing
Author David Jobber
Publisher McGraw-Hill Education
Publication date 2007
Publication location Maidenhead
Language English

Descriptive Notes

Previous ed.: 2003.

Topics

Marketing
013516751

Catalogue Data

OBNB ID GBA664202
ISBN 10 0077114159
ISBN 13 9780077114152
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>5th 5th ed.
P1053 xxxi, 1022 p.
P1042 Includes bibliographical references and index.

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Principles and practice of marketing by David Jobber. ISBN 9780077114152. Published by McGraw-Hill Education in 2007. Publication and catalogue information, links to buy online and reader comments.

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