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Strategic brand management

Richard H. Elliott

Publication Data

Title Strategic brand management
Author Richard H. Elliott
Contributor Larry Percy
Publisher Oxford University Press
Publication date 2007
Publication location Oxford
Language English

Topics

Product management
013536594

Catalogue Data

OBNB ID GBA671687
ISBN 10 0199260001
ISBN 13 9780199260003
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xiv, 265 p.
P1042 Includes bibliographical references and index.

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Strategic brand management by Richard H. Elliott. ISBN 9780199260003. Published by Oxford University Press in 2007. Publication and catalogue information, links to buy online and reader comments.

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