Larry Percy
6 published titles
Advertising and consumer psychology
(Contributor)
1 edition
- ISBN: 0669057665
- Lexington Books
- 1983
- Details
Advertising communications & promotion management
(Contributor)
1 edition
- ISBN: 0071146679
- McGraw-Hill
- 1997
- Details
Strategic advertising management
4 editions
- ISBN: 0198782322
- Oxford University Press
- 2001
- Details
- ISBN: 9780199274895
- Oxford University Press
- 2001
- Details
- ISBN: 9780199532575
- Oxford University Press
- 2009
- Details
- ISBN: 9780199605583
- Oxford University Press
- 2012
- Details
Strategic brand management
(Contributor)
2 editions
- ISBN: 9780199260003
- Oxford University Press
- 2007
- Details
- ISBN: 9780199565214
- Oxford University Press
- 2011
- Details
Strategic integrated marketing communication : theory and practice
1 edition
- ISBN: 9780750679800
- Butterworth-Heinemann
- 2008
- Details
Strategic integrated marketing communications
1 edition
- ISBN: 9780415822091
- Routledge
- 2014
- Details
