Marketing measurement excellence
Customer insight
Launching new brands
Brand extension
Brand revitalisation
Sustaining the brand promise
Marketing communications : getting the message across
Creating loyal relationships
Crossing borders : international brand development
Internal marketing : engaging employees
Developing marketing capabilities
Doing well by doing good.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Marketing excellence : winning companies reveal the secrets of their success by Hugh Burkitt. ISBN 9780470060278. Published by John Wiley in 2006. Publication and catalogue information, links to buy online and reader comments.
