Enlarge

Service management and marketing : customer management in service competition

Christian Grönroos

Publication Data

Title Service management and marketing : customer management in service competition
Author Christian Grönroos
Publisher John Wiley
Publication date 2007
Publication location Chichester
Language English

Topics

Service industries :: Marketing
013541430

Catalogue Data

OBNB ID GBA674303
ISBN 10 0470028629
ISBN 13 9780470028629
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 x, 483 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Service management and marketing : customer management in service competition by Christian Grönroos. ISBN 9780470028629. Published by John Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.