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In search of a new logic for marketing : foundations of contemporary marketing theory

Christian Grönroos

Publication Data

Title In search of a new logic for marketing : foundations of contemporary marketing theory
Author Christian Grönroos
Publisher Wiley
Publication date 2007
Publication location Hoboken, N.J.
Language English

Topics

013601777

Catalogue Data

OBNB ID GBA696233
ISBN 10 0470061294
ISBN 13 9780470061299
Type BibliographicResource, Book
Dewey Classification 658.8001

ISBD

P1053 xi, 223 p.
P1042 Includes bibliographical references and index.

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In search of a new logic for marketing : foundations of contemporary marketing theory by Christian Grönroos. ISBN 9780470061299. Published by Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.

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