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Strategic market management

David A. Aaker

Publication Data

Title Strategic market management
Author David A. Aaker
Contributor Damien McLoughlin
Publisher John Wiley
Publication date 2007
Publication location Chichester
Language English

Topics

013607571

Catalogue Data

OBNB ID GBA698309
ISBN 10 0470059869
ISBN 13 9780470059869
Type BibliographicResource, Book
Dewey Classification 658.8101

ISBD

P1008>New New ed.
P1053 xiii, 354 p.

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Strategic market management by David A. Aaker. ISBN 9780470059869. Published by John Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.

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