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Strategic brand management : building, measuring, and managing brand equity

Kevin Lane Keller

Publication Data

Title Strategic brand management : building, measuring, and managing brand equity
Author Kevin Lane Keller
Publisher Prentice Hall
Publication date 2007
Publication location Harlow
Language English

Topics

013735560

Catalogue Data

OBNB ID GBA732646
ISBN 10 0131888595
ISBN 13 9780131888593
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>3rd 3rd ed.
P1053 xxi, 692 p.
P1042 Includes bibliographical references and index.

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Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller. ISBN 9780131888593. Published by Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.

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