Kevin Lane Keller

12 published titles

Strategic brand management : building, measuring and managing brand equity

1 edition

Strategic brand management : building, measuring, and managing brand equity

4 editions

Marketing management

(Contributor)

6 editions

A framework for marketing management

(Contributor)

3 editions

Strategic brand management : a European perspective

2 editions

Best practice cases in branding : lessons from the world's strongest brands

1 edition

Marketing management in China

(Contributor)

1 edition

A framework for marketing management : integrated with PharmaSim

(Contributor)

2 editions

Instructor resource center on CD-ROM [to accompany] Marketing management, 13th ed. [by] Philip Kotler and Kevin Lane Keller

(Contributor)

1 edition

Instructor resource center on CD-ROM [to accompany] A framework for marketing management, 4th ed. [by] Philip Kotler and Kevin Lane Keller

(Contributor)

1 edition

Prentice Hall video library to accompany Marketing management, 14th ed. [by] Philip Kotler, Kevin Keller

(Contributor)

1 edition

Marketing management : an Asian perspective

(Contributor)

1 edition