The orchestration imperative
Pt. I. Focus : firm and network. Orchestrate the network ; Compete network against network
Pt. II. Management : control and empowerment. Take responsibility for the whole chain (whether you own it or not) ; Empower "little John Waynes" to create a big-small company ; Establish the three-year stretch to balance stability and renewal ; Build the company around the customer ; Follow the 30/70 rule to create loose-tight organizations
Pt. III. Value creation : specialization and integration. Capture the "soft" by looking beyond the factory ; Sell to the source by bridging marketing and operations
Pt. IV. Implications for policy and practice. Policy : building a borderless business in a world of nation-states ; Practice : a lever to move the world ; Conclusion : are you ready to compete flat out?
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Competing in a flat world : building enterprises for a borderless world by Victor K. Fung. ISBN 9780132332903. Published by Wharton School in 2008. Publication and catalogue information, links to buy online and reader comments.
