Branding people : towards a conceptual framework :: Franziska Bendisch :: Bradford University School of Management 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Branding people : towards a conceptual framework
Author Franziska Bendisch
Contributors Gretchen Larsen, Myfanwy Trueman, Myfanwy Trueman
Publisher Bradford University School of Management
Publication date 2007
Publication location Bradford
Language English

Descriptive Notes

"June 2007."

Topics

Branding (Marketing)
Consumers' preferences

Catalogue Data

OBNB ID GBB138437
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 29 p.
P1042 Includes bibliographical references.

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Branding people : towards a conceptual framework by Franziska Bendisch. Published by Bradford University School of Management in 2007. Publication and catalogue information, links to buy online and reader comments.