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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Alison Williams

Publication Data

Title The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
Author Alison Williams
Contributor Roddy Mullin
Publisher Kogan Page
Publication date 2008
Publication location London
Language English

Topics

Direct marketing
Sales promotion
Sampling
013811072

Catalogue Data

OBNB ID GBA761901
ISBN 10 0749450258
ISBN 13 9780749450250
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1053 xxv, 241 p.
P1042 Includes bibliographical references (p. [237]) and index.

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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing by Alison Williams. ISBN 9780749450250. Published by Kogan Page in 2008. Publication and catalogue information, links to buy online and reader comments.