Roddy Mullin

7 published titles

Value for money marketing : a guide to measuring marketing performance

1 edition

Direct marketing : a step-by-step guide to effective planning and targeting

1 edition

Sales promotion : how to create, implement and integrate campaigns that really work

(Contributor)

1 edition

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

(Contributor)

1 edition

Sales promotion : how to create, implement & integrate campaigns that really work

2 editions

Shoppernomics : how to shorten and focus the shoppers' routes to purchase

1 edition

Promotional marketing : how to create, implement and integrate campaigns that really work

1 edition