Industrial global brand leadership : a capabilities view :: Michael Beverland :: ISBN 9781902034478 :: Hull University Business School 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Industrial global brand leadership : a capabilities view
Author Michael Beverland
Contributors Julia Napoli, Adam Lindgreen, Adam Lindgreen
Publisher Hull University Business School
Publication date 2007
Publication location Hull
Language English

Topics

013825097

Catalogue Data

OBNB ID GBB143210
ISBN 10 1902034473
ISBN 13 9781902034478
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 32 leaves
P1042 Includes bibliographical references.

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Industrial global brand leadership : a capabilities view by Michael Beverland. ISBN 9781902034478. Published by Hull University Business School in 2007. Publication and catalogue information, links to buy online and reader comments.