Michael Beverland
7 published titles
Industrial global brand leadership : a capabilities view
1 edition
- ISBN: 9781902034478
- Hull University Business School
- 2007
- Details
Projecting authenticity through advertising : consumer judgements of advertisers' claims
1 edition
- ISBN: 9781906422066
- Hull University Business School
- 2008
- Details
Memorable customer experiences : a research anthology
(Contributor)
1 edition
- ISBN: 9780566092077
- Gower
- 2009
- Details
Network innovation in U.K. ethnic fresh produce supply
(Contributor)
1 edition
- ISBN: 9781906422103
- Hull University Business School
- 2009
- Details
Research quality in qualitative case studies
(Contributor)
1 edition
- ISBN: 9781906422080
- Hull University Business School
- 2009
- Details
Building brand authenticity : 7 habits of iconic brands
1 edition
- ISBN: 9780230580312
- Palgrave Macmillan
- 2009
- Details
Redesigning manufacturing : reimagining the business of making in the UK
1 edition
- ISBN: 9781137465214
- Palgrave Macmillan
- 2015
- Details
