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Demystifying marketing : a guide to the fundamentals for engineers

Patrick Forsyth

Publication Data

Title Demystifying marketing : a guide to the fundamentals for engineers
Author Patrick Forsyth
Publisher Institution of Engineering and Technology
Publication date 2007
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Engineering services marketing
Marketing

Catalogue Data

OBNB ID GBA777912
ISBN 10 0863418066
ISBN 13 9780863418068
Type BibliographicResource, Book
Dewey Classification 658.8002462

ISBD

P1053 xiv, 200 p.

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Demystifying marketing : a guide to the fundamentals for engineers by Patrick Forsyth. ISBN 9780863418068. Published by Institution of Engineering and Technology in 2007. Publication and catalogue information, links to buy online and reader comments.

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