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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy

Paul Fifield

Publication Data

Title Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy
Author Paul Fifield
Publisher Elsevier Butterworth-Heinemann
Publication date 2008
Publication location Amsterdam
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Management
Marketing :: Planning
014057293

Catalogue Data

OBNB ID GBA781735
ISBN 10 0750686316
ISBN 13 9780750686310
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xxviii, 599 p.

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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy by Paul Fifield. ISBN 9780750686310. Published by Elsevier Butterworth-Heinemann in 2008. Publication and catalogue information, links to buy online and reader comments.