Starting with the customer
The business and marketing purpose behind sales promotion
What sales promotions can do
How to use promotions
How to be creative
How to use suppliers
How to implement a promotion
Self-regulation and the law
Marketing accountability and research
Off-the-shelf offers
Joint promotions
Price promotions
Premium promotions
Prize promotions
International sales promotion.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Sales promotion : how to create, implement & integrate campaigns that really work by Roddy Mullin. ISBN 9780749450212. Published by Kogan Page in 2008. Publication and catalogue information, links to buy online and reader comments.
