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Market segmentation success : making it happen!

Sally Dibb

Publication Data

Title Market segmentation success : making it happen!
Author Sally Dibb
Contributor Lyndon Simkin
Publisher Haworth
Publication date 2008
Publication location Binghamton, N.Y.
Language English

Topics

Market segmentation
014200173

Catalogue Data

OBNB ID GBA786576
ISBN 10 0789029189
ISBN 13 9780789029188
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiii, 187 p.
P1042 Includes bibliographical references (p. 179-182) and index.

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Market segmentation success : making it happen! by Sally Dibb. ISBN 9780789029188. Published by Haworth in 2008. Publication and catalogue information, links to buy online and reader comments.

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