Introduction: marketing and democracy
Marketing as democracy
Exchange: a promise is a promise
Consumption: the happiness of pursuit
Choice: UBU (you be you)
Information: knowledge is power
Engagement: ties that bind
Inclusion: the more the merrier
Marketing for democracy
Politics: winner takes all
Media: lapdog or watchdog?
Programs: civic goods, civil services
Nations: no quick fix
Conclusion: toward a greater good.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Greater good : how good marketing makes for better democracy by John A. Quelch. ISBN 9781422117354. Published by Harvard Business School Press in 2007. Publication and catalogue information, links to buy online and reader comments.
