Preface to marketing management :: J. Paul Peter :: ISBN 9780071283359 :: McGraw-Hill Higher Education 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Preface to marketing management
Author J. Paul Peter
Contributor James H. Donnelly
Publisher McGraw-Hill Higher Education
Publication date 2008
Publication location New York
Language English

Descriptive Notes

Previous ed.: 2006.

Topics

014407122

Catalogue Data

OBNB ID GBA794599
ISBN 10 0071283358
ISBN 13 9780071283359
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>11th 11th ed.
P1053 xiv, 252 p.
P1042 Includes bibliographical references and index.

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Preface to marketing management by J. Paul Peter. ISBN 9780071283359. Published by McGraw-Hill Higher Education in 2008. Publication and catalogue information, links to buy online and reader comments.