J. Paul Peter
8 published titles
Strategic management
(Contributor)
1 edition
- ISBN: 0070104468
- McGraw-Hill
- 1990
- Details
Marketing management : knowledge and skills
6 editions
- ISBN: 0071154604
- Irwin/McGraw-Hill
- 1998
- Details
- ISBN: 0071215050
- McGraw-Hill/Irwin
- 2004
- Details
- ISBN: 9780071107228
- McGraw-Hill Irwin
- 2007
- Details
- ISBN: 9780073530055
- McGraw-Hill Irwin
- 2011
- Details
- ISBN: 9780071221122
- McGraw-Hill Higher Education
- 2011
- Details
- ISBN: 9780071315555
- McGraw-Hill Irwin
- 2013
- Details
Consumer behaviour and marketing strategy
1 edition
- ISBN: 025622529X
- McGraw-Hill
- 1999
- Details
Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson
2 editions
- ISBN: 0256261903
- Irwin/McGraw-Hill
- 1999
- Details
- ISBN: 0072410647
- McGraw-Hill
- 2002
- Details
Consumer behavior and marketing strategy
3 editions
- ISBN: 0071111778
- Irwin McGraw-Hill
- 2004
- Details
- ISBN: 9780073529851
- McGraw-Hill/Irwin
- 2008
- Details
- ISBN: 9780071259354
- McGraw-Hill
- 2008
- Details
A preface to marketing management
5 editions
- ISBN: 9780071116350
- McGraw-Hill
- 2006
- Details
- ISBN: 9780071221115
- McGraw-Hill Irwin
- 2011
- Details
- ISBN: 9780071318020
- McGraw-Hill/Irwin
- 2013
- Details
- ISBN: 9780077861063
- McGraw-Hill Education
- 2015
- Details
- ISBN: 9781259251641
- McGraw-Hill Education
- 2015
- Details
Preface to marketing management
1 edition
- ISBN: 9780071283359
- McGraw-Hill Higher Education
- 2008
- Details
Consumer behavior & marketing strategy
1 edition
- ISBN: 9780071267816
- McGraw-Hill
- 2010
- Details
