Contemporary thoughts on corporate branding and corporate identity management :: ISBN 9780230543140 :: Palgrave Macmillan 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Contemporary thoughts on corporate branding and corporate identity management
Contributors T. C. Melewar, Elif Karaosmanoğlu
Publisher Palgrave Macmillan
Publication date 2008
Publication location Basingstoke
Language English

Topics

Branding (Marketing)
Corporate image
Branding (Marketing) :: Case studies
014458205

Catalogue Data

OBNB ID GBA797101
ISBN 10 0230543146
ISBN 13 9780230543140
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xii, 230 p.
P1042 Includes bibliographical references and index.

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Contemporary thoughts on corporate branding and corporate identity management. ISBN 9780230543140. Published by Palgrave Macmillan in 2008. Publication and catalogue information, links to buy online and reader comments.