T. C. Melewar
5 published titles
Determinants of export performance and moderating effects of marketing programme adaption : a review, conceptual framework and research hypothesis
(Contributor)
1 edition
- Warwick Business School
- 1999
- Details
The influence of global factors on corporate visual identity strategies
1 edition
- University of Strathclyde, International Centre for Corporate Identity Studies
- 1999
- Details
Facets of corporate identity, communication and reputation
(Contributor)
1 edition
- ISBN: 9780415405287
- Routledge
- 2008
- Details
Contemporary thoughts on corporate branding and corporate identity management
(Contributor)
1 edition
- ISBN: 9780230543140
- Palgrave Macmillan
- 2008
- Details
Corporate branding : areas, arenas and approaches
(Contributor)
1 edition
- ISBN: 9781315863177
- Routledge
- 2015
- Details
