"Reputation Institute publications"--Jacket.
What is corporate branding?
The value of brands
Who are you?
Diagnosing your corporate brand
Managing corporate brands as organizations grow
The influence of empoyees and their cultures
Through stakeholders' eyes
Aligning vision, culture, and images
Getting into enterprise branding : catching the third wave.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding by Mary Jo Hatch. ISBN 9780787998301. Published by Jossey-Bass in 2008. Publication and catalogue information, links to buy online and reader comments.
