For the Professional Diploma in Marketing 2007-2008.
Topics
Marketing :: Planning
Marketing :: Planning :: Examinations :: Study guides
Catalogue Data
OBNB ID GBB208495
ISBN 10 0750684046
ISBN 13 9780750684040
Type BibliographicResource, Book
Dewey Classification 658.802
ISBD
P1053 xi, 402 p.
P1042 Includes bibliographical references and index.
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Marketing planning, 2007-2008 by Karen Beamish. ISBN 9780750684040. Published by Butterworth-Heinemann in 2007. Publication and catalogue information, links to buy online and reader comments.