Why products companies consider service business
Clarifying the strategic intent of the service business
The degree of change needed to set up a service business
First base : gaining a clear perspective of service markets
Creating the services to be sold in the new market
Altering the operations of a product company to provide services
Selling services
Marketing services instead of products
Positioning a product brand in a service market
In conclusion.
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From products to services : insight and experience from companies which have embraced the service economy by Laurie Young. ISBN 9780470026687. Published by Wiley in 2008. Publication and catalogue information, links to buy online and reader comments.
