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Strategic integrated marketing communication : theory and practice

Larry Percy

Publication Data

Title Strategic integrated marketing communication : theory and practice
Author Larry Percy
Publisher Butterworth-Heinemann
Publication date 2008
Publication location Amsterdam
Language English

Topics

Communication in marketing
014568379

Catalogue Data

OBNB ID GBA849518
ISBN 10 0750679808
ISBN 13 9780750679800
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiii, 308 p.
P1042 Includes bibliographical references and index.

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Strategic integrated marketing communication : theory and practice by Larry Percy. ISBN 9780750679800. Published by Butterworth-Heinemann in 2008. Publication and catalogue information, links to buy online and reader comments.

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