Strategic marketing problems : cases and comments :: Roger A. Kerin :: ISBN 9780132335713 :: Pearson Prentice Hall 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Pearson Prentice Hall
Publication date 2007
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

"Pearson international edition"--Cover.

Topics

014569326

Catalogue Data

OBNB ID GBA944192
ISBN 10 0132335719
ISBN 13 9780132335713
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>11th 11th ed.
P1053 x, 722 p.
P1042 Includes bibliographical references and index.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 9780132335713. Published by Pearson Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.