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Marketing planning : a workbook for marketing managers

Sally Dibb

Publication Data

Title Marketing planning : a workbook for marketing managers
Author Sally Dibb
Contributor Lyndon Simkin
Publisher South-Western Cengage Learning
Publication date 2008
Publication location London
Language English

Topics

014580754

Catalogue Data

OBNB ID GBA975464
ISBN 10 1844807827
ISBN 13 9781844807826
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xxv, 227 p.
P1042 Includes bibliographical references (p. 223) and index.

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Marketing planning : a workbook for marketing managers by Sally Dibb. ISBN 9781844807826. Published by South-Western Cengage Learning in 2008. Publication and catalogue information, links to buy online and reader comments.

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